How does it work?
For AR, it is a view of the real-world environment with superimposed computer-generated images, animations, videos or 3D models. This materialized the perception of reality. There are three key components of the AR-based system:

Hardware

The main AR-based devices are the processor, display, input devices and sensors. The display could be like a monitor, eyeglass or a smartphone. Sensors are gyroscope or accelerometer. These days a smartphone
consists of all the hardware’s condition.

Software

An app is the most common software. It has the key role of integrating realistic augmentations with the real world. The software works like an intermediary to superimposed reality and virtual.

Remote Server

The remote server functions like our “brain”. It is a web or cloud server for receiving and storing database or virtual images, it then sends virtual data to the application. At present, there are three methods we use to implement AR technology:

SLAM (Simultaneously Localization and Mapping)

According to the environment which the sensor is located, the sensor is positioned and the environmental structure is drawn at the same time. This technology also plays a central role in the fields of unmanned vehicles, drones and robots.

Marker-based

It is also known as recognition-based augmented reality. Using a smartphone with a Marker-based AR application to scan barcode, QR-code or a symbol through the camera, the software recognises it and superimposes a digital image on the screen.

Location-based

It is dependent on GPS to provide location data and activates AR visualization based on these data.

Summary

From the above, we can see that AR technology can be expanded rapidly due to popularity of smartphones, and it can be used either by location service, camera or a combination of both. By anticipating the potential of

AR in the future, we are launching Dreal – Turning your imagination into reality! Please look forward and follow us.

這篇文章 Are you catching up with technology? Let’s find out together! 最早出現於 DREAL。

The AR market is growing rapidly and hence the biggest market for AR is mobile devices. It is because AR technology is already compatible with smartphones and users may experience AR content with their smartphones without the need of purchasing a dedicated AR hardware. On the other hand, AR is very convenient to be used in mobile devices, as consumers only have to turn on the camera on their phone to get the enhanced content.

AR technology is a new way of advertising and marketing. The retail industry has been using AR for the longest time: Virtual dressing room, with virtual furniture. Consumers are able to use AR to know more details of the product. Makeup, fashion and lifestyle brands can use facial recognition to assist in improving shopping experience. Try before you buy is basic for retail to use AR.

Apart from this, we believe that in the future, brand advertising shall not only be placed on a billboard or website but instead be placed anywhere in the physical world. This method allows consumers to learn more about the company and product information by scanning the brand logo or QR code. By using this way, AR advertising market is going to be twice as effective as TV advertising.

AR technology is widely used by enterprises. Other than marketing purposes, there are many other benefits. For example, AR is able to help enterprises to send real-time feedback during a service or repair, improving operational efficiency. In meetings, if someone is presenting information, participants can overlay additional digital information on the file.

Today’s smartphones are controlled by several giants (e.g. Apple, Samsung, Google), but VR is the difference, it has many open source tools to help developers build their own AR apps quickly. This will greatly release the creativity and flexibility of AR apps, as SMEs and individual consumers can try AR at a very low cost.

Although AR technology is still at an infancy level, it has developed rapidly and has many capabilities and possibilities for growth. Through the efforts of people, AR technology can now be better applied unto people’s lives. Now, we’d like to invite you to pay close attention to our new AR app “DREAL”, which will be launch in October. We believe that this invention will realize your imagination through AR Home Solution.

這篇文章 The Importance of AR Trend 2019-2020 最早出現於 DREAL。